One fabric, one wardrobe, newborn to nearly grown.

Joey Bamboo started with a simple complaint: baby clothes are either soft or practical, almost never both. Cotton pills and holds heat. Fleece is warm and does nothing else. Viscose from bamboo turned out to be the answer — it is genuinely soft against skin that reacts to everything, it moves moisture instead of holding it, and it regulates temperature in both directions, which matters most in the weeks when the heating cannot decide what season it is.

So everything here is built from it, at 95% viscose from bamboo with 5% spandex. Zip rompers with a two-way zipper for night changes. Two-piece pajama sets that run from 12–18M all the way to 16–18Y. Dresses cut with room to run. 46″ swaddles, sleep sacks in two TOG weights, and hand-crocheted cocoons for the first photographs.

Every print is drawn in-house and made across the whole size range, so the newborn, the big kid and — in family matching — the adults can all end up in the same pattern. Add a name to most pieces in personalized.

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